The last card in the competition of home appliance market appears

The appearance of the last card in the market competition does not mean that the relevant manufacturers of the household appliance industry have a round of rebound or inflection point. On the contrary, in the future, household appliance manufacturers will face more market uncertainty, the fierce battle of low prices forced by household appliance consumption will be more intense, and more importantly, the demand for replacement of household appliance users will be further suppressed.

The last card of home appliance market competition has emerged quietly. Many home appliance manufacturers may not be clear about it, or they may not be willing to explain it. But in the home appliance industry, it is clear that all the transformation and upgrading of the home appliance industry and any high-quality development means and strategies of home appliance manufacturers are returning to the origin of price.

The market competition of all home appliance manufacturers today is actually a theme and key words: fight for "low price", fight for "who dares to lower the price first", fight for "who can create products with lower price", and fight for "who dares to sacrifice the profits of the past few years to fight for lower price".

For this round of price card battle, a large number of enterprises have to "live" strategic tasks and development missions. The market situation is very complex, cognitive diversity and more hypocritical. Because everyone has a reason to fight a price war, and even everyone has a reason to fight a low price war "regardless of the bottom line and quality".

On the surface, in the first-line market, an endless stream of special and low-cost household appliances are more likely to be favored by users and businesses today. It is the right way for all manufacturers to meet the demand for consumption degradation. Because the upward and high-end transformation is just a "exclusive feast" for a few head or high-quality enterprises.

In fact, there are not many false, strange and gimmicks in the market competition among mainstream manufacturers, that is, "fight for price and cost, and the bayonet is popular". In this commercial battle, which is completely based on "overdraft profits, consumption of resources, and competition between brave and ruthless", it depends on who can endure to the end.

Only by "living" can we have hope, see the future, and be qualified to compete. It has become the "mantra" of many home appliance manufacturers and the "shield" of low prices. However, this does not represent the justice and value of the industry, nor is it the mission and responsibility of the enterprise. Just a few stupid, lazy people's excuses and pretences. What users need is a good low price, but not low quality.

There is no doubt that survival is the "top priority" of every household appliance manufacturer, but it is not an excuse for some manufacturers to "cheat", nor is it a reason for some household appliance manufacturers to "operate lazily and opportunistically".

On the one hand, it is in the belief of "living" that some home appliance manufacturers openly and openly "cut corners" on prices, ultimately reducing product quality and user services, and then "desperate" to go to e-commerce and other retail platforms with large shipments to sell at a low price. In the end, can this really win the order?

On the other hand, problems such as overcapacity and imbalance between supply and demand in the household appliance industry have existed for many years. The current problem of disorderly low prices in the market is caused by the excess number of household appliance enterprises and businesses. The diversified, high-quality, high-end and other trends from users have made the home appliance industry unnecessary for so many enterprises and businesses. Similarly, the products, marketing and services of a large number of home appliance manufacturers are fully homogeneous, which cannot meet the real needs of users at all. The situation of "bad currency expels good currency" must not appear in the household appliance market. Instead, we should speed up "good currency eliminates bad currency" and push up the threshold of industry operation and development.

Next, the emergence of the "last card" in the competition for the first line of home appliance market, for all manufacturers, challenges outweigh opportunities, and they will fall into the mire if they are careless. Therefore, we should not be blind or ignorant.