Millennium Yefali customized home furnishing business
On November 19, the famous board brand Dawangye officially announced that the company officially established a customized home furnishing business department to focus on customized home furnishing business.
He said that with years of in-depth development, Dawang Yeh has made remarkable achievements in the field of panel building materials. With its strong brand influence and market resource flow, Dawang Yeh has launched a new layout and operation of customization business, seeking new breakthroughs in the field of finished customized home furnishing.
At present, Dawangye is transforming from "manufacturing driven, channel expansion" to "brand driven, platform operation". With the continuous joint expansion of resources from the inside to the outside, Dayang Coconut has absorbed more and more effective forces. After the successful operation of basic materials such as plates, hardware and flooring, the company's strategic decision will effectively strengthen new breakthroughs in the field of customized home furnishing.
In fact, the layout of Dawangye in the field of whole house customization has a track to follow, which can be traced back to 2013 at the earliest. At that time, Dawangye knew that whole house customization would be the trend of the industry, so it spent a huge amount of money to develop the first step of cross-border with the blueprint of "Branza · Whole House Customization", and became one of the earliest brands focusing on customized home furnishing in the panel enterprises. The advent of Branza Whole House Customization has a good feedback effect on front-end sales.
By 2020, in the face of increasingly fierce market competition, Dawangye Group will launch its high definition brand - Kongwu high-end customized home, which will become Dawangye's in-depth exploration of customization. This high-end home space customization brand, which integrates walls, cabinets and doors, takes "extreme space, authentic life" as the creative origin to create unlimited possibilities for each limited space.
Now in November 2022, after a new round of careful preparation, the company formally incorporated the original customized home furnishing section of the group into the overall marketing service system of Dawangye. So far, Dawang Yeda's home furnishing business will add another strong force.
Cao Hui, the person in charge of Dawangye Customization Business Department, said that the new business has a more complete business management chain, maintains the original distribution system and operation mode, quickly integrates into the company's overall business market, and creates a carrier level platform for Dawangye Family.
Next, Dawangye will operate through more complete channel products, quickly open and improve the industrial chain platform, and further serve customers across the country efficiently. At that time, Dawangye brand will realize the whole industrial chain operation from board to cabinet and from materials to space, and comprehensively create an aircraft carrier platform where Dawangye leads the household industry.
The new customized business will be under the unified management of the Group and will be operated by the newly established customized home furnishing business department. At the same time, the customization business of Dawangye will cover the complete operation and management chain of product research and development, design, sales and service, and maintain the original distribution system and operation mode. The launch of the new business will open up a new situation for the overall market operation of Dawang Coconut.
The customized home furnishing business of Dawangye will be supported by the group's market, brand, product research and development, talent development and other strong backing, and embrace and share the value creation of Dawangye for more than 20 years.
