What is the next development trend of the packaged goods market?

First, the number of companies entering the packaged track may continue to increase. Most leading enterprises will focus on packaging as a channel, set up professional teams to launch attacks and compete for resources. In this case, high-quality and potential small and medium-sized enterprises will become the target of competition.

Second, home building materials enterprises and decoration companies will work together to further improve the packaging model, output higher quality solutions to the market, drive consumer enthusiasm, and further improve the penetration of packaging.

Third, more dealers may join the field of packaging. With the support of the factory, they will focus on the channel development of packaging enterprises, and take advantage of this to enhance their competitive advantage and seize market share.

Even a small number of capable dealers are likely to do their own packaging and transform into a composite business of packaging enterprises+home building materials dealers.

Fourth, more decoration companies will become dealers of household brands, responsible for the sales and service of the customers of the decoration enterprises, which is a manifestation of the decoration enterprises' distributorship.

Then, how to balance the market and interests between the decoration enterprise dealers, retail dealers and engineering dealers will be a new test for household enterprises.

Fifthly, there will be a small number of successful people. Most enterprises do not have the ability to do whole packaging, and it is difficult to open up large-scale packaging channels.

In the end, the mainstream of the market is still to be an advantageous enterprise in a single category, or to integrate two or three categories.

Series 8: What are the power points of the whole package?

For home furnishing enterprises, the strength is nothing more than several aspects: the creation of packaged products; Supply chain and delivery guarantee; Access to high-quality decoration enterprise resources; Activation and maintenance of enthusiasm for cooperation between equipment enterprises.

In these aspects, many details are involved, such as the creation of packaged products, which involves customized product R&D, design and production according to the needs of decoration companies. To achieve results, special production lines may be required.

There is also delivery guarantee. In addition to customized production, there is also the guarantee of logistics, delivery and loading systems. In order to obtain high-quality packaging resources, it involves special team maintenance, customized cooperation policies, competitive profit sharing mechanisms, etc.

The whole market has been assembled, and the fight has just begun. The mode is heavy, and the test of operation ability is very high. The entrants need to be cautious.