Suggestions on facing the variables and challenges of the big home industry

Under the plight of the epidemic, the challenges faced by the big home industry are more severe, the business rhythm is disrupted, the market development is intermittently blocked, the landing of offline activities is frequently interrupted, and an unprecedented chaotic moment is coming to the city.

At the same time, we also believe that in the face of unexpected uncertainty, complaining and negativity can only bring a pessimistic outcome, and watching or waiting is not a good policy. Only by constantly making adaptive adjustments and opening up a new development path in a special period can we have the opportunity to get through this fog Era and create a better tomorrow.

In the face of large variables and high-frequency variables in 2022, 12 suggestions are made in order to inject power into household people and provide reference for our direction.

1. The market is full of variables and the operating pressure is escalating. Epidemic situations occur frequently in various places, and sealing and control occur from time to time.

This phenomenon not only affects the passenger flow, but also destroys the consumption desire of some customers, which may delay the purchase of some products and reduce the consumption budget.

The situation in different cities varies greatly. Some cities are less affected by the epidemic, and the impact on household consumption is controllable. Some cities suffer several rounds of damage, and the situation of large household industry businesses will be very bad.

In a bad environment, lying flat is of no help and will not help us improve our situation.

The only way out is to fight with high morale, go all out, save customers and wait for delivery; Only by struggling and grasping the customers in advance, can we have the opportunity to turn over the plate later.

2. For some very special cities, especially counties, for example, they may face pipe closure every two or three months. Maybe the home building materials business can't be done, so they have to change the industry early. However, this situation is still very rare.

3. The maintenance and activation of old customer resources has become the focus of current enterprises. The factory and the dealer should work together to support the salesperson and serve every old customer well.

Some dealers' old customers' referral + re purchase can account for more than 15%.

In this special period, as long as you have some old customer resources, you should use them. By providing various services such as free maintenance, cleaning, mite removal and consultation, and cooperating with special activities such as gratitude of old customers, it is possible to obtain a certain re purchase and re introduction.

4. Pay attention to every customer clue and every customer, and strive for perfection from consultation to service.

Maybe the cost is a little high, the effort is more and the effort is greater than before, but if you do it well, the return is expected to make you thank you for your efforts.

5. No matter how complex the situation is, how big the variables are and how bad the environment is, I remind you to do everything possible to expand customer resources, seize every customer clue and accumulate customer resources.

Private domain traffic has become more important than ever; The mastery of new tools and channels has become unprecedented urgent.

6. The team's anti Strike ability, cohesion and learning ability have become unprecedented important at this time.

As a boss, we can only fight with the team, share benefits, and boost morale, stimulate confidence and maintain high fighting spirit through morning and evening meetings, league construction, mutual encouragement, reading clubs, community exchanges, reward meetings and other forms.

As front-line designers and salespeople, negativity is not helpful in this critical period, and they will face difficulties in any industry. Only by working together with the team, learning from excellent people, and constantly giving yourself hints, serving every customer and making good use of every sales lead, can we have the opportunity to turn the situation around.

7. Alliance is a good way. Through the alliance, we can encourage, learn, supervise, stimulate and promote each other, share passenger flow and jointly share costs, and the benefits will exceed expectations.

At the same time, you can initiate or participate in several alliances, actively participate and actively promote, and your efforts will be rewarded.

Even for live broadcasting activities and community marketing, if several alliance members plan together, drain together, and jointly act as anchors to sell goods in the live broadcasting room, they can realize the explosion of traffic with the help of the integration of customer resources, and the order volume will be more considerable.

Different products are combined into packages to provide more cost-effective and complete solutions and improve the transaction rate.

8. The development of online traffic is imminent. We must open up the situation and make results.

There is no reason to wait, let alone give up. This is the key measure to deal with the crisis.

Live broadcast, short video, little red book, today's headlines, public comments, etc. can be included in the plan.

In more than 200 live broadcasts in 2021, there are many thousands of receipts. Some leading brothers have made the live broadcast normal. They do it every week and every month. An organic team is organizing and implementing it.

The method adopted is not mysterious, such as the special price of live broadcast; Red envelope rain; 99 yuan, 1 yuan, 0.1 yuan second kill, etc; luck draw; Single free grand prize and privilege card of live broadcasting room.

9. The more this period, the more customers should feel your existence and your excellence.

We should not only restore contact with old customers, but also recover slowly, ask about the use experience, understand the problems to be solved, and gradually activate the relationship; At the same time, serve every new customer well, create peak experience for customers, make them feel good, remember and willing to cooperate.

10. When there is a sporadic epidemic when the pipe is closed, and customers can't go to the store, or don't think of the store out of fear, what should we do?

Then we must strive for various possibilities, recommend products to customers, deliver goods to customers, and find ways to activate their needs instead of waiting.

Waiting is often desperate.

11. We should not place all our hopes on the previous advantages. Even if we have done well before, we should appropriately take new steps and explore new ways under the condition of controllable cost.

Only when the new layout is implemented and effective can we be more able to deal with the risks that come at any time.

12. With the greatest optimism, find a way out, break the fog, search for business opportunities and promote transactions. With the most pessimistic judgment, find ways to reduce investment and optimize all costs that can be optimized.

Only with the greatest confidence, taking the most firm steps, exhausting consistent wisdom, searching for all business opportunities, activating the energy of each participant and ensuring the sustainability of our cash flow can we be more confident to get through this fog era.