From "some live" to "live well", the whole house decoration has become a new trend
A few days ago, the Ministry of industry and information technology, the Ministry of housing and urban rural development, the Ministry of Commerce and the General Administration of market supervision and Administration jointly issued the action plan for promoting the high-quality development of the home furnishing industry, pointing out the direction for the high-quality development of the home furnishing industry. The plan specifies that about 50 well-known brands and 10 home ecological brands will be cultivated in the home industry, a batch of excellent products will be promoted, 500 smart home experience centers will be established, and 15 high-level characteristic industrial clusters will be cultivated to promote the quality consumption of home brands with high-quality supply.
Digitization and greening are important directions for the future transformation of the household industry. The plan makes it clear that it will deepen the promotion of industrial digitization. It will increase the supply of healthy, intelligent and green products. Prepare and release guidelines for upgrading and innovating consumer goods, subdivide fields, refine varieties, and strengthen consumption guidance. Develop natural home products, promote the integration of 5g and smart home, and develop terminal products based on 5g technology. We will vigorously promote green manufacturing and strengthen the promotion and application of green materials, technologies, equipment and production processes.
House decoration carries people's yearning for a better living life. In recent years, the home decoration industry has developed steadily. According to the data of China Building Decoration Association, the market scale of the home decoration industry in 2021 is about 2.85 trillion yuan, with an annual growth rate of about 18.89%. It is generally believed in the industry that in terms of home decoration, the whole decoration will be the general trend. What is full pack? The 2021 Research Report on China's home decoration consumption behavior issued by the branch of housing decoration and parts industry of China Building Decoration Association clearly states that the decoration company is responsible for the overall service of pre-sales, in-sales and after-sales as the main body of the contract, by productizing the design, construction, auxiliary materials, main materials, customization, furniture soft decoration and other decoration elements according to the overall decoration needs of consumers. Hu Yanan, Secretary General of the housing decoration and parts industry branch of China Building Decoration Association, introduced that in 2021, the demand for one-stop decoration surged to 160%. In the fast-paced life, more and more people abandon the traditional mode of "light package" and "half package" and choose "whole house decoration" including soft decoration, hard decoration, customized furniture, electrical appliances and accessories.
At present, the development strategies of some home decoration enterprises are also getting closer to the whole decoration mode. This year, shell released the "one body and two wings" strategy, "one body" refers to transactions, that is, housing sales; One of the "two wings" is to rent houses, and the other is to decorate large homes. A few days ago, seashell announced that the members of the decoration alliance initiated by its Shengdu home decoration had been upgraded from 9 to 18. The whole decoration alliance covers home furnishing, auxiliary materials and other related enterprises. Yan Weiyang, vice president of shell and founder of Shengdu home decoration, introduced that with the model of the whole decoration alliance, it is convenient to provide consumers with one-stop and personalized whole decoration services and provide better home decoration experience. Under the cooperative cooperation of the alliance enterprises, consumers will no longer be limited to a single choice of building materials, spatial layout and home decoration infrastructure, and the one-stop and personalized needs can be fully met; Home building materials and other enterprises will no longer be limited to the traditional customer channels, and can obtain more development opportunities in the whole decoration alliance.
For more and more young people, the living demand has changed from a single need to meet the needs of life to a deeper demand for quality, experience, design and service. The plan is clear, and the new mode and new business form are promoted in depth. Vigorously develop personalized design, user participation design and interactive design, support enterprises to establish flexible production systems, promote new modes such as on-demand customization and reverse customization, cultivate and develop shared manufacturing platforms, carry out collection of typical cases of personalized customization, and promote system solutions such as integrated scenario customization, smart home customization and whole house customization. Therefore, personalized decoration will become another important direction in the field of home decoration.
